Establish A Shared Context
We don’t see things as they are; we see them as we are.
– Anaïs Nin
Having identified your keyword, key idea, and audience, writing begins. And it begins by writing your introduction.
We all see the world through a slightly different lens because of our individual experiences and expectations. Writing is successful when readers see the world through your lens. So, your introduction must create a common ground for author and audience, a mutual set of meanings and expectations.
This shared context is the foundation for communicating your point of view. It makes your introduction the most important part of your composition.
Create a shared context by identifying your keyword, genre, and goal and by declaring and explaining the link between them. As you compose your introduction, be obvious and specific:
- Start With A Descriptive Title
- Consider An Epigraph
- Set The Stage
- Outline Your Key Idea
Sometimes, writers feel that if they are too obvious, all subtlety is lost and their writing appears unimaginative and heavy-handed. They feel like withholding their best idea and building towards a powerful or surprise conclusion.
Resist the temptation. State your goal with precision and detail, make your genre obvious, and outline your main idea in your introduction: